SPECULATIVE: LOGO, BRAND GUIDE
We make tea.
lemons, limes, oranges, tangerines, kumquats, pomelos, grapefruits,
When life gives us
1
Logo
The Citron logo tells the story of our tea, from fresh citrus picked in sicily to brewing in your teapot to the imprint of your cup not on the table, but your heart.
imprint
citrus
teapot
01
Primary Citron logo artwork on a soft gradient field for window posters, social headers, and seasonal launches.
Text variant of logo.
Combined variant of logo and inverse pallete.
RULES
Use the full Citron logo on shopfronts, menus, packaging, and first-contact materials.
Keep the logo white on dark or gradient artwork, and dark maroon or black on pale materials.
Do not redraw the script, add shadows, stretch the letters, or place it inside a new badge.
